Rice & Rose featured in Daytona Beach News-Journal
        ........ Best Foot Forward

DAYTONA BEACH NEWS JOURNAL
By DONNA CALLEA
Business Writer


Pictured on left:
Ashleigh Cio works at the law office of Rice & Rose in Daytona Beach.

Pictured on right:
Dressy sandals are allowed in the Rice & Rose dress code.

Tank tops and flip-flops in a law office? No way.

But shorts?

They're OK--if they're tailored, conservative "city shorts" paired with a matching jacket, according to Patti Humphreys, legal
administrator and keeper of the dress code at Rice & Rose, a Daytona Beach law firm.

"They're nice and fresh and summery," said Humphreys who bought a "city shorts" suit herself to wear to the office.

When it's sizzling outside, dressing for work can be a challenge -- especially when looking professional is part of the job.

"You just feel better when dressed appropriately and meeting with clients in one way or another," said Humphreys, who's been with the firm for 17 years and oversees a support staff of about 20.

"If I ever feel anything isn't appropriate I ask the person to step into my office," Humphreys said. But it's "very rare."

The Rice & Rose dress code for female legal assistants, paralegals and the receptionist stipulates, among other things, that no denim, tank tops or showing of "extreme cleavage" is allowed. Skirts and dresses must be no more than three inches above the knee. Visible tattoos are against the rules, and men must wear dress shirts and ties.

The firm's attorneys, meanwhile, dress like attorneys, in business suits.

There's also no such thing as casual Friday at the office, according to Humphreys.

At ICI Homes, which has workers in a variety of settings, from sales offices to construction sites, department heads are in charge of making sure employees dress appropriately for their various positions, said John Kirkman, director of human resources.

"But some things we're careful about (companywide)," he said, like "visible piercings." Only pierced ears are allowed.

An oft-quoted adage, when it comes to work attire, is to dress for the job you want rather than the job you have.

No matter what the position or work setting, though, certain rules of good taste and professionalism tend to apply, according to employment experts. For example, unless a person happens to work at the beach, halters, strapless tops, flip-flops and bare bellies are best avoided.

In many workplaces, where the air conditioning is set on high, sweaters and jackets have become summer staples.

Even in the hottest weather, Angie Liljeros, a billing administrator at Rice & Rose, said she always wears hose -- although they're not always required, according to the dress code.

"I enjoy dressing up," said Liljeros, 27, who's worked at the law office for four years. But soon her wardrobe will be changing dramatically.

Liljeros is going to work for her father's company, Dick Ford
Construction in DeLand, in management. She'll trade her hose and heels for tennis shoes and jeans.

But that doesn't mean standards will go by the wayside. Liljeros plans to wear golf shirts emblazoned with the company's logo, and will be making that part of the dress code for everyone in the field.

"I firmly believe that the first impression people get is how they see you," she said. And in any season or any situation, image is important.

 

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